The Possibilities of Expanding the Business into New Overseas Markets E

The Possibilities of Expanding the Business into New Overseas Markets As international marketing consultant of Mackie’s of Scotland, the ice cream maker, it is my duty to consider the possibilities of expanding the business into new overseas markets, successfully. The Scottish ice cream market will be researched thoroughly. The UK target market of Mackie’s will be analysed. Finally a suitable country will be chosen to market the product to. The countries that will be selected from will be Saudi Arabia, Germany or Ireland. The UK ice cream market is estimated to be worth  £1.25 billion. Mackie’s of Scotland have been making ice cream in Aberdeenshire since the 1960’s, although they have been farming since before the turn of the century. Ice cream has been in existence since 618A.D but is rumoured to have been invented in 200B.C in China. The first documentation of ice cream in Britain is dated in 1672 during the reign of Charles II. The uniqueness of Mackie’s ice cream is that firstly it is made in Scotland, it is made with the help of Jersey and Angus cows, it is run by a Scottish family/workforce, Mackie’s is the market leader in Scotland with 45% of the market and has an 11% UK wide market. Mackie’s aim is to strengthen its UK market position and then look into potential export opportunities. These factors mean that the company and product are idea and ripe for expansion into foreign markets. Mackie’s trademark symbol is a milkmaid milking a cow in a field. The traditional flavour of the ice cream is represented by blue packaging. It is not called vanilla but simply traditional. No flavours are added to Mackie’s Traditional. Other flavours in the range include Honeycomb Harvest, Strawberry and Cream, Caramel Choc Mint, Absolutely Chocolate as well as Organic Ice Cream. Traditional is available in 120ml tubs, 500ml, 1 litre, 2 litre, 5 litre and 10 litre tubs. Honeycomb Harvest, which has orange, blue and white packaging, is available in all sizes except 2 and 10 litre tubs. Strawberry and Cream, which has red, blue and white packaging, is available in all sizes except 500ml, 2 and 10 litre tubs. Caramel Choc Mint, which has green, blue and white packaging, is available in 1 and 5 litre tubs. Absolutely Chocolate, which has brown, blue and white packaging, is available in all sizes except 500ml, 2 and 10 litre tubs. O... ...he market. The Saudis use Riyals the Germans and Irish operate on Euros. The country that I would choose to market the ice cream to would be Ireland. Politically Scotland and Ireland use similar techniques, they trade with similar countries, agriculture and industry are the main sources of income. Economically Ireland is stable. The amount of tourists that visit Ireland is quite phenomenal and it would be an opportunity wasted if Mackie’s don’t enter the market there. Ireland has a low population which could be seen as a good attribute, this is because Mackie’s are already market leader in Scotland, which has a population of 5 million. Therefore 2.8 million people to target would be relatively cheap, and another market could belong to Mackie’s. Technologically Ireland is advancing. However only ice cream giants like Wall’s will have far superior ice cream making equipment than Mackie’s. Technology advances in the country could help Mackie’s in Scotland. I feel that Saudi Arabia would not accept the product with specific Scottish branding. Germany being a very nationalistic country would also reject the ice cream as they would favour German brands of ice cream.

Jake Barnes of ‘The Sun Also Rises’ Essay

Jake Barnes in The Sun Also Rises by Ernest Hemingway is an American veteran of World War I who lives and works in Paris as a newsman. Jake Barnes is the typical Hemingway Code Hero in this novel, but he does fail to meet certain aspects of the code. First, he is not a man in the traditional sense of the word. Due to a wound in WWI, he is essentially sexless. The Hemingway code hero indulges in all aspects of the word pleasure, mainly those of alcohol and women. Second, he breaks the Hemingway code by violating the trust of another man, especially when he violates it for a woman. He introduces Brett Ashley to Pedro Romero, the famous bullfighter, against the wishes of his friend and fellow bullfighting afficionado, Montoya. However, in many ways, Jake Barnes does meet the standards of a code hero. He handles his liquor well, and he loves hunting, fishing, and the outdoors. He has faced death, and is not afraid of it. Jake is also disillusioned with life after surviving WWI, like many young adults after the First World War. Behind the traditional concept of the code hero lies the disillusionment of the ‘lost generation’ of younger people, resulting from WWI. The code hero has to create a new set of values and concepts, because the traditional ones embedded in Christianity had not saved man from catastrophe. The Code hero had to find a place, then, that was not dominated by these precepts. Many members of the lost generation found this refuge in Paris, as did Jake Barnes. The spiritual values of code heros were not Christian; they essentially believed that there was no afterlife after death, so life must be experienced to the fullest. If facing total oblivion after death, the response of the Code hero is to enjoy all kinds of physical pleasures: to drink excessively, to have frequent affairs, to eat fine food, to indulge himself in any and all available sensuous pleasures. A code hero may drink, but he may never lose control of himself. Jake, even when drunk, is lucid and in control.. A slop py drunk shows a lack of discipline, an essential characteristic of all code heroes. The Hemingway man enjoyed outdoor sports, such as hunting, fishing, bullfighting. Jake enjoys all of these. After declining Robert Cohn’s invitation to South America, he mentions big game hunting in Africa. While vacationing in Spain, he and his friend Bill Gorton relax and fish along the  Irati River in Basque before attending the bullfighting festival in Pamplona. During their time in Basque, they live close to the earth, fishing and hiking through the hills. This â€Å"roughing it† concept is also a characteristic of the code hero. But one of the most defining aspects of the code hero, and Jake, is how he deals with death and dying. He must avoid death at all costs, because it means the end of life, but must not fear it. The test of a Hemingway hero is how he performs under pressure, or in deadly situations. Jake enlisted in the army, was shipped overseas and injured accidentally. He wasn’t hurt during a romantic battle against a ruthless foe, but during an accident. Jake sees this as a flaw, and it is one to the Hemingway design. According to the code, men must face death in extraordinary situations and overcome it. Jake is not entirely a man, thus not making him entirely a true code hero. He is sexless, therefore not meeting the classical definintion of what it means to be manly.. He must find other ways to define himself by using moral pose, and to behave honorably and well. He fails to do this during the novel, betraying the trust of his friend Montoya, who asked Jake to keep the bullfighter Pedro Romano away from alcohol, women, and Americans. In order to give Brett what he believes is the perfect surrogate to himself he introduces two and leaves, feeling the shame of his actions as Montoya watched him. The innkeeper avoided him for the rest of the festival, signifying that their friendship was over. This failure makes Jake human, and gives him a chance at redemption. In conclusion, the classic Hemingway code hero is defined by his views of death and how he reacts when facing it, and how he lives his life in response to his conception of death and the afterlife. Jake fits the mold the Hemingway code hero because he is of the lost generation and lives the Hemingway lifestyle : expressing yourself in actions, not words, writing, enjoying the outdoors, living life richly, but he diverges in certain aspects of loyalty to male companions and in the fact that he is not truly a man.

Example of an Organizational Conflict - 819 Words

Organizational Conflict Example Conflict Overview There were many potential benefits that were thought to gained through the merger of the U.S. Chrysler Corporation and the German Daimler Group. First of all, the combined product lines from each company complemented each other well and each would benefit from a more comprehensive product line. Chrysler focused on comparatively lower cost cars and sport utility vehicles while Daimler and Mercedes primarily operated in the luxury market. As a result of the combination of the products and the markets in which they were marketed, there were a large number of expected synergies that were expected to be gained through a merger. It was also believed that the two companies would share their specialized expertise. Chrysler budgeted comparatively little for their design costs while Daimler-Benz spent a whopping five percent of their total operating budget on RD; this RD represented roughly two thousand dollars per vehicle. Furthermore, Chrysler was able to offer a new produc t to market in much less time than its partner and it was thought that the German company could gain some from Chrysler perspective on RD. This is one example of many in which it was predicted that the companies engineering teams would complement each other since they had different specializations. However, after the merger actually took place, the combining of the two companies was being called a fiasco in the news headlines (Jameison, 2000).Show MoreRelatedConflict : Conflict And Negotiation1653 Words   |  7 PagesConflict and negotiation Life is full of conflicts and negotiations. There is no doubt that conflicts between individuals, between groups and even between countries are always happening in unexpected situations in the society. When the accidents occur around friends, families or ourselves, those problems have to be deal with in a correct way to avoid more terrible situation. And that is what negotiation born for. 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